Coupons Make a Comeback!

October 13, 2008

I used coupons when I was first married and we were both college students.  Then I stopped at some point, and even when they seemed to gain in popularity in the mid-90’s I wasn’t doing too much couponing.  I had a full-time-plus job and 2 young children.  Cutting coupons didn’t seem like it was a good use of my time then.

Fast forward through the days of the internet, and I discovered coupon codes. I’ve always been a fan of using coupon codes when online shopping.  In the last few years, I’ve discovered just how valuable coupons can be not only online, but in my retail and grocery shopping.

The latest news reports reflect our need for saving money and getting out of debt.  Frugal living is fashionable again.  Just last week, CNN.com reported that “Economic Shock Gives Rise to Coupon Cutting.”  Here is a quote from that article:

The once-popular act of coupon cutting — introduced by the inventor of Coca-Cola syrup more than 100 years ago — is again becoming a household chore.

While people may be looking to spend less, they aren’t necessarily cutting back on necessities or luxuries. Instead, consumers are hunting for deals on where to dry-clean their clothes, get their oil changed or take the family out to dinner, said MaryAnn Rivers, CEO of Entertainment Publications, which publishes community-based coupon books and Web sites.

Rivers said the company’s site has seen a 153 percent increase in the use of coupons for day-to-day necessities and a 198 percent increase in the use of coupons for casual or “quick-serve” meals since last year.

So that is what this site is about. Learning how to use coupons to save money and getting the most savings from your couponing efforts.

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